Advertising Terms

1. Advertising Acceptance

All advertising is subject to our approval. We reserve the right to reject, cancel, or remove any advertisement at any time for any reason, including but not limited to:

• Content that is misleading, deceptive, or fraudulent;
• Content that infringes third-party rights;
• Content that violates our Editorial Policy or applicable laws;
• Content that is discriminatory, hateful, or offensive;
• Content promoting illegal products or services.

2. Advertiser Responsibilities

The Advertiser agrees to:

• Provide accurate, truthful, and legally compliant advertising materials;
• Ensure all claims made in advertisements are substantiated;
• Comply with all applicable advertising laws and regulations, including the South African Code of Advertising Practice;
• Obtain all necessary rights and permissions for content, images, and trademarks used in advertisements;
• Ensure landing pages are functional, secure, and compliant with applicable laws.

3. Prohibited Advertising

We do not accept advertising for:

• Tobacco products and vaping products;
• Illegal drugs or drug paraphernalia;
• Firearms and weapons;
• Adult content, escort services, or sexually explicit material;
• Gambling and betting services (unless specifically approved);
• Cryptocurrency and high-risk financial products (unless specifically approved);
• Multi-level marketing (MLM) schemes and pyramid schemes;
• Counterfeit products or services;
• Content promoting violence, hate, or discrimination.

4. Sponsored Content & Native Advertising

All sponsored content and native advertising must be clearly labelled as "Sponsored", "Paid Partnership", or similar. Sponsored content is subject to our Editorial Policy and must meet our editorial standards. We reserve the right to edit or reject sponsored content that does not meet these standards.

5. Booking & Payment

• All bookings must be confirmed in writing (email is acceptable);
• Payment terms are set out in your invoice or advertising agreement;
• Unless otherwise agreed, payment is due before the campaign start date;
• Late payments may incur interest at the rate of 2% per month;
• All prices are exclusive of VAT unless otherwise stated.

6. Cancellations & Refunds

• Cancellations made more than 14 days before the campaign start date will receive a full refund minus any production costs incurred;
• Cancellations made 7-14 days before the campaign start date will receive a 50% refund;
• Cancellations made less than 7 days before the campaign start date are non-refundable;
• No refunds are provided for campaigns that have already started.

7. Reporting & Performance

We provide performance reports for all advertising campaigns. However, we do not guarantee specific results, including:

• Impressions, clicks, or engagement rates;
• Conversion rates or return on investment;
• Sales or revenue generated from advertising.

All performance metrics are provided for informational purposes only.

8. Intellectual Property

The Advertiser grants us a non-exclusive, worldwide, royalty-free licence to reproduce, display, and distribute advertising materials on our platform. The Advertiser retains ownership of their trademarks and creative assets.

9. Indemnification

The Advertiser agrees to indemnify and hold harmless Africa Pro 24 Media from any claims, damages, losses, or expenses arising from:

• The content of the advertisement;
• Any violation of these Ad Terms;
• Any infringement of third-party rights.

10. Limitation of Liability

Our total liability to the Advertiser for any claim arising from these Ad Terms shall not exceed the total amount paid by the Advertiser for the advertising campaign in question.

11. Changes to These Terms

We may update these Ad Terms from time to time. The version in effect at the time of your booking will apply to that booking. Continued advertising after changes take effect constitutes acceptance of the revised terms.

12. Contact Us

For advertising enquiries, please contact us:

• advertise@africapro24.com
• +27 73 665 9899